CEO’s Journey to the Creation of the Community Pain Center
Lynne Matallana can’t remember a time when she wasn’t in pain. Throughout her life she heard doctors say, “You are weird,” and even worse, “There is nothing wrong with you, and there is nothing I can do to help you.”
Despite constant pain, Lynne went on to work in a variety of fields including community development, public policy administration, lobbying, advertising and marketing, and in the early ‘90s she established a very successful marketing and public relations consulting agency. She felt good about her accomplishments, but her neglected medical symptoms had not improved and her frustration with our medical system continued. In 1995, a she recognized the onset of a new variety of more intense symptoms. Lynne ended up in bed, unable to function for nearly two years, and became extremely depressed and hopeless with her fibromyalgia (FM) diagnosis.
In 1997, Lynne improved her attitude by using her skills and passion to raise awareness for FM and chronic pain. Her goal was to improve patients’ quality of life by bringing their stories to the attention of the media and medical community. She lobbied for more research and encouraged medical professionals to find new ways to help those suffering. Lynne created a nonprofit organization (NPO) to help address the needs of the more than 10 million Americans afflicted with FM. The National Fibromyalgia Association’s credibility and legitimacy grew through its website and international magazine, Fibromyalgia AWARE, and the organization became the leading international NPO providing support and awareness for the FM community.
Lynne’s reputation as THE patient expert in the field of FM and chronic pain became indisputable and she knew what needed to be done next: establish a model for an interactive website to provide millions of pain patients 24/7 support, motivation, resources, referrals, solutions, and evidenced-based health care. In 2011, Community Health Focus, Inc. was established, driven by Lynne’s passion to create a unified support system for people in pain.
Her intentions never wavered throughout the four years of intense development to realize the Community Pain Center (CPC). During its initial stages of experimentation, research and development, Lynne funded the process herself and enlisted the dedicated individuals who are the company’s executive team, and have provided thousands of hours of non-compensated work. The CPC is THE online health care delivery system that goes beyond providing information; it motivates and supports consumers to take personal action. By utilizing the site’s programs and resources members can create solutions for improved physical and emotional wellness.
The CPC is composed of interactive videos in the e-HealthMedia theater; a vast array of independent affiliate medical offerings; My Medical Vault for storage of patient information; and the STAR Program (Symptom Tracker and Reporting Program), which provides patients, clinicians and caregivers a new system for health care delivery and improved health outcomes. The CPC will soon include one-on-one assistance, and users will be able to interact with a team of health care professionals through our telehealth and telemedicine affiliate partners, resulting in better access to care.
Community Health Focus, Inc., led by Lynne Kennedy Matallana and her hand selected executive team, will revolutionize health care by delivering access to care and new treatments via the the Community Pain Center, which will improve health outcomes and lower medical costs for millions of people.